I felt quite nostalgic the other day so I started looking
back in time and thinking about what cool stuff I did during my exchange in
Adelaide, Australia. One of the courses I took was Management of
Brands and this Mystery project which was to celebrate the end of
lectures kind of touched the topics we had dealt with during the
course: how to create brand value and how to do it online.
In my opinion life does not have to be
too serious and organizing funny things will cheer up many people –
especially during busy schedule. Every now and then I enjoy doing
something completely different, thinking outside of the box, amuse
people and simply make them laugh! And this is how we did it by using
the knowledge we learnt at university.
Whilst doing my exchange at University
of Adelaide, we organised together with Candice aka. Crazy Candy a
mystery event. We started making buzz well in advance which included
creating a logo with our artist names (Crazy Candy and Terrific
Tanja) due to building brand equity, making an awesome teaser video
[where everyone could get familiar with the logo as well] with the most basic movie maker programme,
advertising the event on Facebook and Twitter [with the logo of course, in order to expose people to it], creating a QR code and
putting the QR codes all around the campus. If we were Australians we
might have come up with more innovative channel solutions but I think
we did pretty good job. And we certainly showed the power of social
media at least. Big thanks to Adelaide Uni which was supporting us
along the way and spreading the word out there. In the end not too
many were that into jumping and dancing with us but at least the ones
that joined, seemed to enjoy themselves. In my opinion it's not all
about the quantity but the quality and the fun time we had together!
Smile, we live only once! :)